GLOSSARY OF 20 WORDS. READING COMPREHENSION ACTIVITY
adverts
Noun
An adverts is a short-term visual, auditory or audiovisual medium that transmits a message, generally focused on an idea or a specific fact, for advertising purposes.
Example: can be promoted through television adverts
en: Definición: Un anuncio es un medio visual, auditivo o audiovisual de corta duración que transmite un mensaje, generalmente centrado en una idea o un hecho concreto, con fines publicitarios.
app
Noun
A mobile application is a computer application designed to be run on smartphones, tablets and other mobile devices.
Example: There is an app for just about anything
you can think of.
en: APLICACIÓN
Definición: Una aplicación móvil es una aplicación informática diseñada para ejecutarse en teléfonos inteligentes, tabletas y otros dispositivos móviles.
Appearance
Noun
The appearance or physical evidence are all those elements of the product or service that can be captured by the senses, be it sight, hearing, touch, taste, smell.
Example: In this case, a minimum damage of product APPEARANCE is unacceptable by growers (Reichelderfer, 1981).
en: Definición: La apariencia o evidencia física son todos aquellos elementos del producto o servicio que pueden ser captados por los sentidos, ya sea vista, oído, tacto, gusto, olfato.
Benchmarking
noun
Benchmarking consists of evaluación and analyzing the processes, products, services and / or other aspects of other companies or areas to compare them and take them as a point of reference for your future strategies.
Example: Other ways a business can analysis it self is by organisational analysis using TQM techniques such as BENCHMARKING, and by using industry and quality standards.
en: Definición: El Benchmarking consiste en evaluar y analizar los procesos, productos, servicios y / u otros aspectos de otras empresas o áreas para compararlos y tomarlos como punto de referencia para sus estrategias futuras.
boost sales
verb
Make something greater in quantity, intensity, quality, in this case sales
Example: Promotions such as free optional extras (satellite navigation, leather seats, etc) help to BOOST SALES.
en: AUMENTA LAS VENTAS
Definición: Hacer algo mayor en cantidad, intensidad, calidad, en este caso ventas
brand
Noun
A brand is a primary commercial identification or the set of various identifiers with which it relates and offers a product or service in the market
Example: This can also give a firm a competitive advantage due to the maturity of this BRAND consumers would be more willing to give out personal details.
en: Definición: Una marca es una identificación comercial primaria o el conjunto de varios identificadores con los que se relaciona y ofrece un producto o servicio en el mercado.
businessmen
noun
the businessmen is one who engages in an economic activity organized for the production, transformation, marketing, administration or custody of goods, or for the provision of services, an activity that can be carried out through one or more commercial establishments.
Example: Cited in Landau and Condit, Rise of the New York Skyscraper , p.354 An insatiable desire for prestige among affluent BUSINESSMEN, who wished to exhibit their business acumen and prosperity using an icon of real estate, escalated during this epoch. Beyond technological advances, 'the social ascendancy of...BUSINESSMEN', urged Americans to build skyscrapers.
en: Definición: el empresario es aquel que se dedica a una actividad económica organizada para la producción, transformación, comercialización, administración o custodia de bienes, o para la prestación de servicios, actividad que puede realizarse a través de uno o más establecimientos comerciales.
changing
verb
denotes the action or transition from an initial state to a different one, as it refers to an individual, object or situation.
Example: Tesco strike the right balance between prices and quality - demonstrated in their products and store designs Inefficient supply chain management from Sainsbury left Tesco to pick up extra market share Tesco is in tune with its CHANGING customers needs - demonstrated in all of its endeavours which reflect the company's core values, examples include; becoming the largest convenience store operator, no. 1 online retailer and providing a 24 hour service.
en: CAMBIANDO
Definición: denota la acción o transición de un estado inicial a otro diferente, ya que se refiere a un individuo, objeto o situación.
customer
noun
A customer is the person or company receiving a good, service, product or idea, in exchange for money or another item of value.
Example: Pearson's correlation As an additional and final point it should be added, that for the whole investigated sample, the factors most strongly and positively correlated with the spending on organic foods were household size, annual income and CUSTOMER's age.
en: cliente.
Definición: Un cliente es la persona o empresa que recibe un bien, servicio, producto o idea, a cambio de dinero u otro artículo de valor
Demand
Noun
Demand can be defined as the quantity of goods and services that are purchased by consumers at different prices, in a specific unit of time.
Example: Unlike goats sheep are bred for dual purposes in the UK, both for meat and milk as there is large DEMAND for lamb.
en: demanda.
Definición: La demanda se puede definir como la cantidad de bienes y servicios que compran los consumidores a diferentes precios, en una unidad de tiempo específica.
developer
Noun
A developer is a programmer or a business company that engages in one or more aspects of the software development process
Example: If permission could not be granted for the specific use required on the particular area of land, it is of little value to the DEVELOPER.
en: Definición: un desarrollador es un programador o una empresa comercial que participa en uno o más aspectos del proceso de desarrollo de software.
e.g
Noun
refers to a fact or behavior that is taken as a model to follow or to be avoided, according to its positive or negative profile.
Example: The overall marketing mix is the business’ marketing strategy and is judged a success if it meets the marketing department’s objectives, e.g, increase annual sales by 5%.
en: p.Ej
.Definición: se refiere a un hecho o comportamiento que se toma como modelo a seguir o evitar, según su perfil positivo o negativo.
features
Noun
The characteristics of marketing are basically aimed at detecting the opportunities in the market for your business to achieve its objectives, through creating value for your customers.
Example: UK climatic FEATURES may also influence the yields produced.
en: CARACTERÍSTICAS.
Definición: Las características del marketing están dirigidas básicamente a detectar las oportunidades en el mercado para que su negocio logre sus objetivos, mediante la creación de valor para sus clientes.
market
Noun
The market is a process that operates when there are people who act as buyers and others as sellers of goods and services, generating the action of exchange.
Example: So the initial step to diversification is assessing potential demand for product using the tools of MARKET research, local knowledge and evaluation of local competing businesses.
en: Definición: El mercado es un proceso que opera cuando hay personas que actúan como compradores y otras como vendedores de bienes y servicios, generando la acción de intercambio.
MARKETING
NOUN
Set of techniques and studies that aim to improve the commercialization of a product
Example: Based on the existing MARKETING mix for last minute dot come this doesn't seem to tie in with anything specifically.
en: MÁRKETING
Definición: Conjunto de técnicas y estudios que tienen como objetivo mejorar la comercialización de un producto.
packaging
Noun
It is any material that encloses or protects an item with or without packaging in order to preserve it and facilitate its delivery to the consumer.
Example: The brand as shown below is included in all PACKAGING and promotion.
en: Definición:EMPAQUE. Es cualquier material que encierra o protege un artículo con o sin embalaje con el fin de conservarlo y facilitar su entrega al consumidor.
SEO
Noun
Acronym for Search Engine Optimization - search engine optimization-, are the set of actions and techniques used to improve the positioning (visibility) of a website on the Internet in search engines
Example: When we talk about SEO we refer to a natural or organic positioning of the content in search engines
en: SEO
Definición: Acrónimo de Search Engine Optimization - optimización de motores de búsqueda-, son el conjunto de acciones y técnicas que se utilizan para mejorar el posicionamiento (visibilidad) de un sitio web en Internet en los motores de búsqueda.
stores
Noun
A store or business is a type of commercial establishment, physical or virtual, where the buyer can purchase both goods and services in exchange for money.
Example: This produced a control system based on specific procedures, and led to a central control over suppliers, STORES and products.
en: Definición: Una tienda o negocio es un tipo de establecimiento comercial, físico o virtual, donde el comprador puede adquirir tanto bienes como servicios a cambio de dinero
success
Noun
Success is the state or condition of meeting a defined range of expectations.
Example: Business Strategy In order for the farm business to be SUCCESSful, I must analyse the business in its current state regularly to identify its strengths and weaknesses.
en: Definición: El éxito es el estado o condición de cumplir con un rango definido de expectativas.
Supply
Noun
refers to the amount of goods, products or services that are offered in a market under certain conditions
Example: In this scenario both SUPPLY and demand are relatively inelastic for the same reasons therefore it is fair to assume that the impact of the tax is likely to be spread fairly equally between producers and consumers.
en: OFERTA
Definición: se refiere a la cantidad de bienes, productos o servicios que se ofrecen en un mercado bajo ciertas condiciones.
